Screw it, Let’s Do it!
Congratulations, you secured your executive support, but now what? It’s time to get started and the only drawback about securing executive support is now you have to deliver. So here are a few things...
View ArticleHow to Build an Engagement Marketing Strategy Plan
Let’s start with outlining the strategic plan and building the team. It should be based around your objectives you have already identified and will help support the story you have been sharing. First...
View ArticleHow to Build a Collaboration Marketing Team
As you went through the process of building out your strategic marketing plan you probably encountered many who were interested and some who weren’t in discussions you had. There will be no shortage of...
View ArticleConflict Prevention via Transparent Communication
Opinions are like belly buttons, “Everyone Has One”. Word will get out about that you have executive sponsorship, funding and or a plan that may change how others will work and believe me there will be...
View ArticleSecuring Stakeholder Support with Transparent Communications
Don’t work in secret. Don’t hide or avoid tough conversations and make sure you get out in front of anything you could potentially see creating an obstacle for your team. Your primary responsibility...
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